Last updated on September 8th 2026
Overall voting intention
Since 2020Since 2024
On July 20th Andy Burnham took over from Sir Keir Starmer and became Britain’s sixth new prime minister in a decade. Labour MPs will be hoping that installing Mr Burnham in Downing Street will revive their party and, with it, their own electoral fortunes. Indeed, in recent weeks Mr Burnham’s appointment has resulted in a moderate bounce in the polls. Nevertheless, in July 2024 Labour won 411 seats on 34% of ballots cast, while today it attracts around 25% of voters, according to our poll tracker. Explore how voters in Britain’s key electoral groups are responding to the political merry-go-round below.
Current polling averages
- Conservative
- Labour
- Lib Dem
- Plaid
- Green
- Reform
- SNP
By age group
18-34
35-44
45-64
65+
By region
North
Midlands
London
South
Scotland
Wales
By age
Labour’s decline in popularity is perhaps most acute with the young. At the election in 2024 Labour won nearly half the ballots of those aged under 35, but today they hold onto about one-third. The Green Party, which has risen remarkably under its relatively new leader, Zack Polanski, owes much to the young for its newfound popularity. Meanwhile, Reform is the most favoured party among people aged over 45, including those who were once the Conservative Party’s most dependable supporters: pensioners.
18-3435-4445-6465+
Since 2020Since 2024
By region
In 2024 Labour gained back swathes of seats from the Conservatives from the so-called red wall in the Midlands and the north of England. Based on current polling many of the 201 seats they won in those two areas would be lost once again if there was an election held today. Even London, which has long been a Labour stronghold, now appears to be a four-way battle between the Conservatives, Reform, Greens and Labour.
Midlands
Since 2020Since 2024
By gender
Overall there are only slight differences between the voting behaviour of men and women in Britain. But Reform would be doing even better in the polls if it could improve its blokeish image. At the general election in 2024 the party attracted 17% of male voters but just 12% of women. That gender gap has since widened.
FemaleMale
Since 2020Since 2024
By social class
Since 2023 Reform has been hoovering up support among blue-collar workers, for whom their anti-EU and anti-immigration sentiment resonates. As well as shedding droves of blue-collar voters, Labour are polling poorly among white-collar voters, too. It is now a five-way battle for better-educated Brits.
White collarBlue collar
Since 2020Since 2024
By previous vote
Getting re-elected requires both attracting new voters and, crucially, holding onto the folk that have cast a ballot for you in the past. But British voters are an increasingly fickle bunch who do not show the loyalty that was common a generation ago. Just half of the people who voted Conservative in 2019 did so again in 2024. On current trends Labour may well have a similar problem at the next general election.
ConLabLibSNPDid not vote
Since 2020Since 2024
Sources: British Election Study; Deltapoll; Find Out Now; House of Commons Library; Ipsos; More In Common; Omnisis; Opinium; Politico; Redfield and Wilton; Savanta; Survation; Techne; UK Polling Report; YouGov; The Economist
